Advanced Demographic Attribution Data (ADADATA) focuses on defining all the human geography characteristics that define a populated place beyond the geographic location.

  • Who resides there?
  • What are they doing?
  • Where are they doing it?
  • Why are they doing it?
  • How did they get there?

ADADATA deliverables, produced by Masego Human Geography Experts, Data Scientists, Linguists, and Regional Experts, maintain 3 key elements:

  • Prioritize areas of interest
  • Transform data to standardized schemas
  • Delivers human geography themes across the globe in multiple scales

Interoperable | NAS Compliant | Customizable | Expansive


Change in rural population 2010 - 2020.
Water Use
Agriculture water supply usage percent change from 2010- 2020.
Gross regional product percent change from 2010- 2020.

What is Human Geography?

Human Geography is the study of human presence, patterns, and activities within their physical environment, as organized into Human Geography themes. Human Geography provides a framework for collecting and analyzing useful intelligence in times of war or crisis.

Masego has over a decade of experience in the field of Human Geography from the creation of data, development of methodologies, and the application of data through analysis and product production. Contact Masego for your Human Geography solutions today!

Demographic and Human Population Measures

The geographic and temporal variation and change trends

Economic, Educational and Literacy Characteristics Health and Medical

The availability of treatment for illness and injuries, and those seeking education

Ethnicity and Religious Affiliation(s), Characteristics Groups and Organizations

Civil, political, criminal, and ideological: their leadership, internal structure, policy objectives, external relationships, allegiances and assets

Languages & Language Use in Different Settings Communications and Media

The means of information dissemination as well as the control of its content and distribution/types of access allowed to different social groups and geographic regions, and the area of influence

Transportation Use Water Supply and Control

The supply of groundwater and surface water in a given land area and its ownership, control and access; ownership and control of land parcels including the cadastral system, patterns of ownership, inheritance and tenure

Significant Events

War, famine, and mass migration that have shaped a population - significance within and beyond that population

Our services

Scroll to Top